Marketing Coordinator | Paulalie Viagens Exclusivas

The role focuses on brand communication, product curation and client experience within a luxury-oriented travel agency, operating at the intersection of branding, hospitality and narrative construction.

The position involves direct interaction with international hoteliers, DMCs and global partners, including participation in strategic meetings, product presentations and brand alignment processes. This exposure to the international market enables a deep understanding of both the product and its cultural, aesthetic and symbolic context.

Responsibilities include the creative direction of communication, content development and institutional materials, ensuring coherence between image, discourse and experience. The work is guided by the understanding that, within luxury hospitality, every detail communicates and contributes to brand perception.

This experience reinforces a view of hospitality as a form of brand language, and of marketing as a tool for translating aesthetic, cultural and emotional value.