Victoria Lacerda Victoria Lacerda

Founder & Creative Director | Independent Fashion Brand

Creation and development of an independent fashion brand, from concept and design to production, marketing and e-commerce operations.
Hands-on experience leading creative processes, managing teams and shaping a cohesive visual and brand language.
A project rooted in authorship, experimentation and entrepreneurial vision.

Read More
Victoria Lacerda Victoria Lacerda

International Residency | Milan

Three-month residency immersed in Milan’s fashion, design and cultural landscape, expanding creative and professional perspective.
Direct exposure to exhibitions, studios, fashion houses and the rhythms of an international creative capital.
An experience that strengthened aesthetic awareness, cultural literacy and global outlook.

Read More
Victoria Lacerda Victoria Lacerda

Curatorial & Cultural Practice

Academic and practical training in curatorial thinking, visual culture and contemporary art, including studies in curatorial practice at MASP.
Experience navigating exhibitions, cultural narratives and the relationship between space, object and meaning.
A foundation that informs brand curation, storytelling and visual sensitivity across projects.

Read More
Victoria Lacerda Victoria Lacerda

Marketing Coordinator | Paulalie Viagens Exclusivas

Strategic marketing and creative direction within a luxury travel agency, bridging brand identity, communication and high-touch client experience.
Close collaboration with international hotels, hospitality partners and global brands, translating destinations into narrative, image and positioning.
A role grounded in consistency, curation and long-term relationship building.

Read More